Tag Archives: marketing alliance

Speedway Benefits to partner with WARPA at Annual Event

FOR IMMEDIATE RELEASE

CHARLOTTE, NC (November 7, 2014) – Speedway Benefits along with the Western Auto Racing Promoters Association (WARPA) are proud to announce a new partnership that will begin at this year’s annual WARPA seminar November 21-22 in Portland,...
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Humpy’s Thoughts on the new NASCAR Race Team Alliance

Well, the major car owners in Sprint Cup have formed an "alliance" and so what does that mean? First, this is the first time since the Professional Driver's Association was formed in 1969 that led to the boycott of all major drivers except Bobby Isaac in the first race at Talladega. Just...
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HUMPY WHEELER’S BRAINCHILD, SPEEDWAY BENEFITS, TRANSLATES INTO MILLIONS FOR POTENTIAL SPONSORS

Speedway Benefits amasses nearly 300 member tracks poised to offer potential sponsors and business partners millions of dollars in spending by reaching their 12,000,000 grassroots racetrack attendees across North America. CHARLOTTE, NC (December 12, 2013) - In just 45 business days, a unique idea that could save many of the nation's grassroots racetracks was born,...
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Why tracks simply cannot survive off ticket sales alone

As short track Promoters, we need all the avenues of revenue we can get. Tracks simply cannot survive off ticket sales alone. We need revenue from concessions, merchandise, track rentals and (most importantly) sponsorships. It takes all this to be able to host and promote weekly races.
Sponsorships are the most difficult because they take so...
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